WHY ESSJAY?

ESSJAY stands apart from the rest when it comes to COMPLETE composites solutions. The 3-decade experience that we bring is diverse. It delves deep into the technical, project funding/project management, personnel selection & training, as well as the marketing communications and sales areas. 

Our brand promise: 360 DEGREE COMPOSITES SOLUTIONS showcases our unique package.

ESSJAY’S CAPABILITIES

With over 3 decades of industry experience in the Americas, Europe, New Zealand, Malaysia and India, ESSJAY’s expertise covers sales and marketing, technical services, market development, marketing communications, team trainings and educational workshops, and more. A pure passion for the industry has always pushed ESSJAY to succeed and innovate in this industry, helping clients achieve significant positive growth and results. 

WHY COMMUNICATIONS EXPERTISE IS IMPORTANT FOR YOUR BUSINESS

As the number of communication platforms grow, it becomes increasingly difficult to reach the right consumer effectively. Strong communications can help your brand in a multitude of ways, including standing out in the marketing, reaching the right consumer, conveying your core strengths in the right manner, to name just a few.

Another area in which a communications forte can help is by presenting your position in the right way to Government agencies (for funding purposes, particularly) or end users in order to convince them as to WHY to use composites in lieu of traditional materials. 

In the current age of digital media, the need for manufacturers to "sell” their products and garner market share cannot be overemphasized. While traditional advertising in print media is on the wane, the internet is becoming a powerful tool to promote a company’s products through the appropriate combination of web platforms including a website presence, advertising, brand awareness and publicity, social media, e-CRM, newsletters, product brochures, B2B marketing and trade magazines (to name just a few!).

HOW A TECHNICAL ADVISOR CAN BOOST YOUR COMPOSITES BUSINESS

ESSJAY’s success story is replete with internationally proven case histories (examples being buried gasoline storage tanks, pultruded gratings, concrete shuttering, buried and above ground pipes for potable water/oil, rebar, superstructure weight reduction in road transportation leading to fuel economy, translucent sheeting, water storage tanks, to name a few). 

At ESSJAY, we use our technical and commercial expertise in providing clients with a detailed insight of the analysis specific to their product/application/end user through an in-depth market research on demographics, trends in competing materials relevant to the country/region. ESSJAY can provide Life Cycle Cost Analysis, quantifying the advantages in using composites over a 20/30/40 year life span of the product depending on the application.